News and insights

We’re committed to being thought leaders in our industry.

We’ll help you stay ahead of the competition with our news and views. Here are our recent thoughts, announcements and industry insights to keep you up to date on everything worth knowing in the world of sales and marketing.

The key to high value sales in retail: LG vs Samsung

Does the impact of your field training team really influence recommendation rates in stores? In this piece we’ll explore data from a recent audit in the TV category to understand how and if the two correlate. Discover 4 ways to increase recommendation rates in store.

17 August 2023

4 ways brands can succeed in the Away from Home sector

Away from home is a broad sector with over 400,000 outlets across several channels. The sector’s ability to reach such a wide set of consumers means brands can use it to leverage additional selling opportunities. Whether it’s bars and restaurants...

28 February 2022

Why more brands should embrace the Away from Home sector in 2022

Away From Home is a complex sector, with over 400,000 UK outlets across several channels.This includes commercial food service such as QSR (quick service restaurants), delivery and takeaway, restaurants and bars. It also incorporates hotels, leisure venues and schools and...

2 February 2022

Conquer Convenience: Step 4 How to Measure Success

Throughout January, we’ve taken you through each step of our Convenience ecosystem on our journey to conquer Convenience. After unlocking the opportunities for strategy and store targeting, we shared our secrets on in-store execution and how to increase consumer purchase.Now...

24 January 2022

Conquer Convenience step 3: How to increase consumer purchase

This week, we return with step 3 of our Convenience eco-system. When we think about retail success, consumer engagement (and sales) is at the top of our list. Win over your consumers and the rest will fall into place. In...

17 January 2022

Conquer Convenience step 2: How to deliver winning in-store execution

It’s no secret that execution in Convenience relies on two things – retailer relationships and the power of influence. Over the past few years, the Convenience market has changed. The way retailers behave in this channel behave has evolved, and...

10 January 2022

Conquer Convenience step 1: Strategy and Store Targeting

Ifyou want to win in Conveniencebut can’t get your strategy right, keep reading...In our last blog we introduced you to ourConvenience ecosystem, designed to helpbrandssucceed in this channel.Our step-by-step process givesyou a breakdownof the areas to focus on and the...

5 January 2022

Conquer Convenience in 4 simple steps

As we enter 2022, we are focussing on the world of Convenience for the next four weeks. Since the pandemic began, this sector has experienced substantial growth and is showing no signs of slowing down. Tighter restrictions during the first...

4 January 2022

Campaign focus: The end of our EV spotlight & what's next for December...

Saving the planet and feeling electric: EV Driver Spotlight As the efforts to tackle climate change become more important than ever, sustainability continues to be at the forefront of people’s minds. As a business, it’s always been key to play...

10 December 2021

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