How can technology and electronics brands be successful in both B2B and consumer sectors, in a rapidly changing landscape?

31 August 2020
Author: Linzi McGuire

Technology and Electronics have always been an industry of highly competitive brands, fast change and frequent product and service development. However, the environment and the rules surrounding the sector have been rewritten during 2020, which is causing brands to review their strategy.

We’ve been speaking to our Technology Client Director, Lindsay Hey about what brands need to consider in both their Consumer and B2B strategies, and what sales and marketing agencies can do to help brands set and achieve their strategy in this fast moving landscape:

Lindsay starts, “In a period of rapid change and uncertainty, it’s critical for brands to get the right strategy in place across both Consumer and B2B channels. They need to look at these channels holistically. Now more than ever, brands should be seeking partnerships with agencies who can deliver across both sectors – they need to have a two-pronged strategy and win with consumers AND B2B. The environment has changed significantly...”

Over the next 3 days Lindsay will give us her view on what’s changing in the landscape and what that means brands need to do to succeed. We’ll issue this interview in 3 parts:

  1. Part 1: What’s changing in the B2B and Consumer sectors?
  2. Part 2: What influences purchase and what should brands be doing about it?
  3. Part 3: What should brands do with agency partners and how do they choose the right one?

Join us for part 1 tomorrow.

If what we’ve talked about resonates for your brand and you’d like to talk more about how you can revolutionise the approach to success in both Consumer and B2B channels to sell more, talk to us.

Alternatively, follow our LinkedIn page to stay up to date with our latest views.

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MEET THE EXPERT:

 For more information on Lindsay Hey, Client Account Director, specialising in the Technology sector, visit her LinkedIn page.

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