Discover How to Unlock Your Sales Potential Through the Data
22 March 2021
Author: Mark Fraser
As we approach the 2 year anniversary of the creation of our digital and data solutions brand, Thumbprint, we sit down with our Head of Thumbprint, and McCurrach Strategy and Marketing Director, Gordon Neil, for this two part interview where we talk about all things digital, data and efficient ways of selling more through smart technology.
What is Thumbprint?
Gordon starts by telling us, Thumbprint is our data and technology brand. It was set up to house The McCurrach Group’s data and digital product portfolio.
We started by building products to deploy with existing clients across our field marketing teams, however we quickly realised the value in these as standalone products that every brand could get the benefit of, regardless of whether they were an existing field client or not, and so Thumbprint was born.
Our first product, DART
Our strategy for Thumbprint was there at the very outset of the creation of our first product, DART.
We know that brands are sitting on mountains of data, but the value of the data lies in translating it into action and ultimately, ROI. This is a science, and it’s not always the specialty of a brand.
We saw an opportunity to build products that used data to help clients make better decisions by using that data to grow sales and profit.
It was also important that these products were action led, time efficient and able to be seamlessly integrated with the client’s existing systems and processes. That’s how both DART and MyStore+ came to fruition, because whilst they are very different products in different sectors, they abide by those principles.
So, why would a brand buy a digital or data product from a Field Marketing company?
First of all, it’s worth saying that we’re not just Field Marketing company. We’re a Group of companies who have expertise across a breath of services and sectors, including Consultancy Services, Field Marketing, Experiential Marketing and now Digital & Data Product Innovation.
Our purpose as a group of sales and marketing agencies is to sell more. We do this in four ways:
- Sellex, our Consultancy brand, help brands solve problems and turn opportunities into profit through services like revenue management, category management or helping clients set the strategy for their business.
- Our Field Marketing agency focuses on optimising value at the point of purchase through services like sales execution, training & advocacy, and brand insight.
- Wave focus on brilliant brand experiences that sell more by tapping directly into the consumer through brand and consumer events.
- And Thumbprint is our data and digital brand, leveraging technology to unlock a brand’s sales potential.
Thumbprint cements our commitment to digital and data innovation in the marketplace. In addition to releasing new products into the marketplace, we’re committed to constantly develop our existing products with regular new feature releases and constant upgrades.
Due to the breadth of our group, we have a bird’s eye view of the sales landscape through our experience of working with hundreds of brands across sectors like Consumer Electronics, Grocery, Convenience, FMCG and Financial Services. We use this knowledge to spot gaps in the market and leverage the skills of our Group to build user led, cost effective solutions which can be purchased on a standalone basis.
Big thanks to Gordon for giving up his time to answer our questions. To learn more about Thumbprint, DART and MyStore+ click here. They’re available for organisations of all sizes with a variety of budgets, so get in touch today to see how we can help.