Brand insight and audits
Understand how your brand is executed and perceived to drive your strategy.
Get an invaluable customer and consumer eye view of your brand.
When you combine a true view of what your customer or consumer sees at the point of purchase with what they think, you’ll have access to powerful information that’ll help you sell more. And we know exactly how to get that information, whether you want a qualitative or quantitative snapshot or a regular read.
What the customer thinks
Customers are key to helping your brand sell more. We look at how they execute your products in their outlet – and determine the ways in which you can get more brand advocacy from them. Our services include:
- Learning what they think about your brand so you can help them sell more
- Using personal feedback from them to establish and improve sentiment
- Digital, crowd and skilled auditing to suit any need
What the consumer thinks
Although customers are key to helping you get sales, it's consumers who define your success. We’ll show you how they view your products and experience your brand – giving you the insight to shape how you market, display and sell through:
- Consumer crowds to give a true view of their thoughts
- Mystery shoppers to give a quantitative and qualitative insight
- Digital and online questionnaires to give a large sample of insight
How it’s executed
We all know that the execution of your brand can make or break a sale. We capture insight on availability, visibility, display and price of your products – in any location – to give you the knowledge you need to make positive changes. We’ll:
- Establish how well your product is executed vs your competitors
- Investigate at the times of the day or week you feel you have execution challenges
- Gather insight in places your field team doesn’t reach
See what our client partners say about working with us:
McCurrach were an invaluable partner and contributor to the success of NOW TV in the retail channel. Not only did they provide excellent support in-store through execution with live tracking, they also drove strong RSP engagement both in-store and through a new Facebook training page, proving both useful and cost-efficient. The team also showed understanding and flexibility in supporting NOW TV’s growth online through a new compliance audit. This was all backed up with a real data focus through the creation of a full Power BI reporting suite to enable tracking of execution, competitor activity, and online compliance. Their key strength all along has been their willingness to listen and adaptability to change, backed up with an enthusiastic can-do follow up approach. They have been a great partner of NOW TV.Terry Smith - Head of Retail
