PRESS RELEASE: Panasonic Select McCurrach as Their Outsourced Sales Partner for TOUGHBOOK Reseller Focus

12 April 2021
Author: Mark Fraser

McCurrach share their excitement on being part of an exciting team to generate new pipeline in reseller channels across the UK

Today, McCurrach announce they have been selected by Panasonic to commence increased channel support through two TOUGHBOOK Account Executives starting work across more than 67 partners in April.

Panasonic's UK TOUGHBOOK Marketing Manager, Dan Creasey said “We have been looking for a partner to help us extend our reach in this channel for sometime, and have great respect for McCurrach's experience, professionalism and ability to move at pace. I am very much looking forward to seeing the result this team can deliver this year”

McCurrach Customer Development Director, Lindsay Hey said, “It gives me great pleasure to be working with such a powerhouse of a brand, Panasonic. We have built great capability in all indirect and reseller channels, and are looking forward to helping partners really increase their sales for Panasonic this year”

McCurrach are known as leaders in their industry for their expert people, strength of relationships, running award winning sales campaigns for global brands and the quality of innovation they bring, which helps to drive competitive excellence in the field sales industry.

About Panasonic

Panasonic Systems for Business offers industry-leading products and services whilst offering unrivalled capability in its markets. They are technology leaders in many areas including Panasonic TOUGHBOOK – leading the world in rugged laptops and tablets since 1996

Panasonics heritage, track record of success, specialist engineering, sector expertise and ‘voice of the customer’ approach, our world-class service and commitment to innovation – they all combine to put TOUGHBOOK rugged laptops and tablets one step ahead. 

Panasonic created the rugged computing market more than two decades ago, established as no.1 in the category, and have maintained our position as Europe’s leading rugged notebook manufacturer for 17 years, now holding more than 50% market share in both rugged notebooks and tablets, and achieving 4% year-on-year growth in the rugged handheld market.

From day one, success in the market has been based on the needs, objectives and requirements of customers. By talking to them, planning with them and, most importantly, listening to them, our TOUGHBOOK rugged mobile PCs and tablet are filled with technology that’s uniquely designed to beat the access barriers encountered daily in a range of industries.