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Increasing sales by improving product knowledge and encouraging brand advocacy.

The fact is, a knowledgeable and enthusiastic sales person is far more likely to excite a customer and close a sale - that's why we focus on ensuring anyone selling your product is armed with the information they need to sell effectively.

Our retailer training and advocacy programmes increase the chances of a sales person recommending and selling your product over a competitor's. We train them on the benefits and features of your products, ensure they know how to position the product to a potential customer and finally, get them engaged and excited so that the sales person becomes a brand advocate. With competition fierce and customers facing more and more choice, encouraging brand advocacy among sales people has never been more important.

 

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The benefits of training and advocacy

Improve the chances of a retailer recommending and selling your product over a competitor's.

Improve the chances of a retailer recommending and selling your product over a competitor's.

Give your customers a better brand experience by arming sales people with knowledge.

Give your customers a better brand experience by arming sales people with knowledge.

Ensure your product's benefits and features are communicated properly.

Ensure your product's benefits and features are communicated properly.

Turn the retailer's sales people into brand advocates.

Turn the retailer's sales people into brand advocates.

Key services

Online Training
We can design and facilitate online training programmes for sales people. Such training may involve watching videos, reading blogs, listening to podcasts or engaging via social media platforms and will focus on helping them understand the features and benefits of your product. Delivering training in this way lets sales professionals learn at their own pace and when it suits them. To ensure the time has been effective, we can set up an online test to check their learning and knowledge.

Group Training
Group training can take place in-store or at an event and will arm the retailer's sales people with insights, information and statistics that’ll help them confidently promote and sell your products. Delivering the training in a group environment gives teams the opportunity to sample, try, discuss and ask questions. By ensuring sales people have the chance to experience the products for themselves, we can build brand advocates among your retail partners and maximise opportunities for sales.

One-To-One Training
Our training programmes encourage brand advocacy and improve each sales person's knowledge and understanding of your products. Training takes place on the shop floor and a member of our team will give each sales person demonstration based training. We work with you to design the training programme so you can be sure we’re covering everything they need to know. This ensures they understand all the features and benefits of your product and can confidently and authentically sell it to a potential customer.

£2 profit for every £1 invested

That's just one result in a list of many; 
because we always focus on adding real value and constantly improving ROI for our clients. Discover what we've delivered for global brands who have chosen us to manage their field sales.

Read our case studies

How can we support your sales operation?

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