-

Turn your advertising investment into added value brand activation through React.

React (retail activation) is an exclusive way for News UK advertisers to bring their above-the-line campaigns to life in store.

React helps clients sample product to customers and retailers, increase distribution, and drive incremental sales in the Convenience channel without incurring additional costs. in fact, every £4 of ABL investment translates info a further £1 on BTL activity through React. 

Translating ATL into BTL

A wide range of assets can be use BTL, and all of it is targeted using market leading data before being executed in-store by our field team.

With store level data on 54,000 outlets we know where to activate your brand for maximum exposure to footfall, key customer demographics, locations, store types, prefered store brand or within stores with specific services.

React will help you drive distribution by taking advantage of Retailer communications and notifications, sampling and field calls. Customer engagement will be driven by sampling vouchers and direct mail. And lastly, your sales will be pushed through secondary display sites and link saves and in-store POS. In fact, some of the biggest global FMCG brands are already doing this with great success, so we know we can make React a success for you. 

We're proud to say that every £4 of ATL investment translates into a further £1 on BTL activity through React.

React allows you to

Invest media spend with the top titles in the UK, which reach over 33M people

Invest media spend with the top titles in the UK, which reach over 33M people

Turn that ATL investment into targeted in-store activation, retailer and consumer influence

Turn that ATL investment into targeted in-store activation, retailer and consumer influence

Leverage your ATL investment to unlock value in-store directly with convenience retailers & consumers

Leverage your ATL investment to unlock value in Convenience stores

Achieve added value brand activation!

Take advantage of added value BTL brand activation activities in store

Benefits of React:

Product Distribution Implementation
To take advantage of demand there needs to be supply. That’s why we’re here to ensure your products are on shelves and ready to be purchased. Visiting your target stores and retailers, we make sure your promotional products can't be missed; always working to maximise sales opportunities.

Display & Point of Sale Implementation
Don't miss an opportunity to drive awareness and increase sales. We ensure that your branded point of sale collateral is on shop floors, shelves or check-out points - increasing product visibility and sharing your message.

Direct Selling to Retailers 
We can work with News UK's React to increase the distribution of your product in the Convenience channel within the M25 by selling direct to stores. Our teams target appropriate retailers with your product, and your stock is delivered alongside the Sun or Times newspapers. This can have an immediate impact on your sales and is perfect for reducing distribution gaps or launching new products, while you benefit from warehouse and stock management and no wholesales margin.

convenience

£1 added value brand activation for every £4

Did you know...? Every £4 of ATL investment translates into a further £1 on BTL activity through React.

Find out how