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Increase sales and build brand awareness.

Our field marketing and experiential services are provided by our sister brand, Wave (previously known as McCurrach Tactical). Their team of Wave-Makers excite and engage your customers using a number of tactics; helping to drive awareness, sales and brand advocacy in the process.

Our job is to maximise sales and ensure your customer has a positive association with your brand and products. We'll get to know your brand, customers, products and services so that we're confident, genuine and engaging whenever we represent you. Whether you need us for a day or longer term, we have skilled and passionate people who deliver results.

 

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The benefits of experiential

Let your customers try before they buy.

Let your customers try before they buy.

Minimise the need to rely on the knowledge of in-store staff.

Minimise the need to rely on the knowledge of in-store staff.

Take control of the purchase environment and get products to people.

Take control of the purchase environment and get products to people.

Maximise sales potential.

Maximise sales potential.

Key services

Product Sampling
Let your customers experience your products for themselves. Product sampling improves brand and product awareness and gives your customers the chance to try before they buy. Especially effective for food and drink brands, product sampling is perfect for seasonal activity or new product launches.

Active Selling
We can undertake active selling projects to get your products into the hands of your customers and drive direct sales. Our team take the time to understand the features and benefits of your product so that they can confidently and authentically sell it directly to your target customers. By cutting out the need for the retailer’s staff to sell your products, we can take control of the purchase environment and maximise your sales opportunities.

Mystery Shopping
Let us be the eyes and ears of your brand. Mystery shopping helps ensure your products and services are always being presented in the best light. Seeing it through the eyes of a customer, we can report on key factors, such as product presentation, knowledge of the salesperson or general customer experience. Armed with our research findings, you’ll be able to make informed decisions about what to do next when it comes to sales and brand experience.

 

Retail Staffing
With our vast retail experience we can cast, train and fully manage passionate part-time, full-time and flexible retail teams on your behalf, letting you focus on what you do best.

Brand Ambassadors 
A great experience starts with great people. We have a skilled talent-pool of Brand Ambassadors who will excite and engage your customers in-store, during campaigns and at events.  

Research & Auditing
From shelf positioning to the prominence of competitor brands, many factors can affect what a customer buys. Our job is to understand what might be preventing customers from choosing your product so that we can maximise sales in the future.

 

£2 profit for every £1 invested

That's just one result in a list of many; 
because we always focus on adding real value and constantly improving ROI for our clients. Discover what we've delivered for global brands who have chosen us to manage their field sales.

Read our case studies

How can we support your sales operation?

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