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Sell more through fast paced bursts of activity.

Our activation services are designed for the times when you need sales support delivered quickly and effectively. These services are provided by our sister brand, Wave (previously known as McCurrach Tactical). 

Suitable for many circumstances such as new product launches, promotions or events, we can employ a variety of brand activation tactics and deliver the entire project from strategy to completion. Our focus is simple; we work to increase reach, build awareness, drive engagement and generate sales in a short space of time.

The details matter and that's why our team of Wave-Makers visit multiple retailers to ensure we're doing everything we can to impact sales and success. Services include direct selling, POS implementation and more. 

Our expertise

Auditing, research & mystery shopping to identify opportunities.

Auditing, research & mystery shopping to identify opportunities.

Direct selling to positively impact distribution, visibility and sales.

Direct selling to positively impact distribution, visibility and sales.

Merchandising at peak selling periods to ensure product availability.

Merchandising at peak selling periods to ensure product availability.

Expert support during product launches, promotions and key events.

Expert support during product launches, promotions and key events.

Key Services

Direct Selling
We can work to increase the distribution of your product by selling direct to independently owned businesses. Our teams target appropriate retailers with your product, taking stock directly to them to sell on. This can have an immediate impact on your sales and is perfect for reducing distribution gaps or launching new products.

New Product Distribution Implementation
To take advantage of demand there needs to be supply. That’s why we’re here to ensure your latest product releases are on shelves and ready to be purchased. Visiting your target stores and retailers, we make sure your new products can't be missed; always working to maximise sales opportunities.

Display & Point of Sale Implementation
Don't miss an opportunity to drive awareness and increase sales. We ensure that your new point of sale collateral is on shop floors, shelves or check-out points - increasing product visibility and sharing your message.

Merchandising & Plannograms
If it’s not on the shelf, it’s not in the customer's line of sight. That’s why we take control and make sure your products are on the shelf and in the right place. Our teams work in a variety of outlets, ensuring products are always available to ensure you never miss a sales opportunity. Perfect for peak selling periods, promotions or seasonal activities, we're there to make sure your products get into the hands of the customer.

£2 profit for every £1 invested

That's just one result in a list of many; 
because we always focus on adding real value and constantly improving ROI for our clients. Discover what we've delivered for global brands who have chosen us to manage their field sales.

Read our case studies