Kerry Foods

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Gaining Additional Sales and Compliance for Kerry Foods in Tesco and Asda

Kerry Foods partnered with Asda and Tesco to help raise awareness of two separate initiatives.

Asda and Kerry, both of whom are supporters of Fare Share, wanted to add additional Fare Share POS to all Richmond fixtures across the estate.

Similarly, Tesco asked Kerry to add additional Love Food Stories to Richmond fixtures in their stores. Both had a target of 1500 in each store, and our client asked us to execute both promotions at pace.

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The Activity

In Asda stores, our teams had to find and site Fare Share POS onto promotional ends and they were tasked with doing something similar in Tesco stores by siting Love Food Stories recipe cards onto promotional ends.

Throughout the course of 6 weeks our teams worked hard to gain as many facings as they could in as many stores as possible during the promotional period. They worked hand in hand with their in-store contacts in both Asda and Tesco stores to secure additional space, gain promotional compliance and add as much value as possible for our client during the 6-week window.