The Activity
In Asda stores, our teams had to find and site Fare Share POS onto promotional ends and they were tasked with doing something similar in Tesco stores by siting Love Food Stories recipe cards onto promotional ends.
Throughout the course of 6 weeks our teams worked hard to gain as many facings as they could in as many stores as possible during the promotional period. They worked hand in hand with their in-store contacts in both Asda and Tesco stores to secure additional space, gain promotional compliance and add as much value as possible for our client during the 6-week window.