With Richmond Meat Free and Naked Glory SKUs promoted from retailer's Veganuary promotional ends and fixtures throughout the 4 weeks of January, we challenged the team to increase sales product awareness and share of these SKUs through 4 areas.
– engage with retailers before the promotions start to sell, making them aware of the the opportunity of the promotion and ensuring commitment to the both promotional compliance and stock availability.
– ensured promotional compliance across all accounts, supporting stores to implement the feature space with maximum visibility and ensure ongoing stock for the duration of the promotion.
3.Additional facings on feature space
– identified opportunities to increase space and location of the agreed feature space driving increased visibility and sales.
– maximised the stock pressure with incremental displays sited in secondary locations to increase exposure of the product and promotion.
The field team took up the challenge and worked across their territories with store contacts in Tesco, Asda and Morrisons to build and agree plans securing compliance, stock and display space within the stores to maximise the sales during the promotional period.