We introduced an agile resource model for Colgate-Palmolive, reducing their permanent sales team thereby eliminating wasted regular coverage, and introduced our ‘On Demand’ resource. This enables Colgate-Palmolive to have access to every multiple store in the UK, all within a 48-72 hour period. This service is powered by data analytics that ensure when the door is crossed, there is value to be unlocked.
Over 9 months, we have refined the way we use DART with Colgate-Palmolive through greater depth of analysis and field training to ensure we are constantly driving value adding opportunities. This has delivered an increase in the value of corrections we are making per visit by 88%.
What the team say about DART
"DART gives me self-confidence when presenting to store colleagues due to how accurate the information is.Angie, Colgate-Palmolive Territory Manager
My favourite thing about DART is I can quickly identify in-store issues before I walk into store.Sophie, Colgate-Palmolive Territory Manager
What the client says
We have been working with McCurrach since May 2019 and the reason for selecting them over our incumbent was based on two main factors: Firstly, innovative use of data including to drive a more dynamic and efficient approach in multiple grocers through their on-demand service. Secondly, we were looking for a more collaborative relationship with more immediate and interactive communication across our business. Our customer account teams have gained great engagement with the field teams through this partnership. In terms of the transition itself McCurrach managed this really well, with great communication, regular project meetings and updates and a focus on taking the field team with them on the journey, making the whole process really smooth delivering an incredibly positive response.Colin Morrison, UK Customer Development Director, Colgate-Palmolive