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We recently supported PepsiCo Ireland to launch Walkers Bugles crisps in Dunnes stores across Ireland and hit target way ahead of schedule!
The three main areas our team focussed on were:
Following the campaign we received great feedback from Robbie Behan, Agency Sales Manager of PepsiCo Ireland:
“The Field Sales team did a great job at securing 95% distribution of our NPD Walkers Bugles in Dunnes Stores by day 10 of the product launch. The team exceeded the sales forecast before the midpoint of the promotion”.
If you need any field sales support in the Ireland market please contact us.