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Do you ever feel like you could get more out of your Above the Line (ATL) media by combining it with Below the Line (BTL) activation? What if that BTL activation came free of charge as part of your ATL investment? Well, that’s exactly what React does; £1 of BTL for every £4 of ATL in fact, and the choice of targeted BTL activation is broad to make sure you get the most out of your investment.
Not only is your BTL activation free of charge when you invest in ATL with React, it’s targeted through market leading data in the convenience retail sector. The team at React use outlet data for 54,000 convenience stores, covering footfall, demographics, location, store attributes and live news sales to cleverly work out which areas, stores and consumers will deliver the most value. They then offer a menu of options to help you target them with the right activities.
Whatever your ATL investment is focused on, there’s an option to activate that will fit your needs and ensure you sell more. The options can be split into three categories:
The one thing we can guarantee is that whatever option is right for your ATL campaign, React will help you sell more than just ATL alone. And remember, best of all is that it’s all free of charge with your ATL media package.
Some of the biggest global FMCG brands are already doing this with great success, so why not join them?
Contact us to discover how we can help you sell more with React.