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The age-old challenge of lack of data and insight in convenience is about to change...
New forecasts from IGD reveal that the UK convenience market is set to grow by £6.9bn in the next five years, reaching £48.2bn by 2024. This is a channel that’s not slowing down, so how can brands win in this space?
The HIM UK Convenience Market Report 2019 indicates that brands are more relevant than ever in this channel. In fact, in 2019, 82% of baskets contained only branded products. 55% of convenience shoppers state that they like buying branded grocery products, rather than own label. A greater desire for quality of products is a catalyst for this, as brands step in as the custodians of quality and give shoppers the reassurance of value and consistency.
A lack of data and insight in the channel gives brands a limited view of product performance and distribution across the estate. But what if we told you this was about to change?
Access a wealth of EPOS data and insight across convenience retail symbol groups and independents
If we told you that we could help field teams in convenience become more efficient, directed and informed in their callage decisions and interventions at a store level, would you be interested? What if we could also help brand head office teams understand their sales, SKU and category performance across the estate, with daily store level data, so that you can make more informed strategic brand and field decisions?
Keep an eye out early in the New Year when we’ll announce a new partnership that will provide access to EPOS data analytics at a scale the channel has never seen before, to offer a multi-faceted digital Convenience retail solution, enabling infinitely better insight and field direction.
The best part is that we’re ready to discuss how you could be a part of it. Contact us to find out more.