Back to list
Nespresso select Wave as their new experiential marketing partner to deliver one of the largest in-store demonstration programs across the UK and Ireland.
Today, we’re proud to announce our sister brand Wave’s new partnership with Nespresso. Wave will run one of the UK and Ireland’s largest in-store demonstration teams, delivering an engaging and immersive Nespresso experience for consumers in-store from June 2019.
Nespresso’s B2C Sales Manager for UK&I, Steve Clack said, “We are extremely excited to form this partnership with Wave. Following a rigorous review of multiple agencies and benchmarking across the sector we are confident we have selected the right partner to support Nespresso to evolve one of the largest UK&I demonstration programs to the next phase. We pride ourselves on the quality and sustainable sourcing of our coffee, creating moments in-store that bring our coffee passion direct to consumers. Throughout the pitch process, we recognised the passion from the team at Wave to deliver these moments on our behalf, ensuring we continue to WOW consumers. We look forward to establishing and delivering a strong partnership.”
Wave will be providing a year-round service for Nespresso across the UK and Ireland.
Our McCurrach Group CEO, Jill Ross said, “It gives me great pleasure to announce our new partnership. It’s exciting to be partnering with Nespresso who share our vision of innovating and disrupting the in-store demonstration environment. This is a transformational moment for our Wave business, having built the brand and our expertise in the experiential market over the last three years.”
Linda Gallagher, Wave Director also shares her excitement on running one of the biggest experiential ambassador programs in UK&I: “This is a huge moment for Wave. We built the brand and business for moments like this. The scale, expertise and innovation that we’ve brought to experiential ambassador programs combined with our passionate, disruptive approach to the market have led us to this point. I can’t wait for June when we launch our partnership with Nespresso!”
Wave are well known in the in-store demonstration and ambassador space already, running award winning campaigns for the likes of Microsoft, HP, Magnum and Ben & Jerry’s.
Want to know more about how Wave can bring your experiential campaigns to life? Contact us.