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McCurrach and BeMyEye Form Partnership to ‘Uberise’ Field Marketing

  • McCurrach and BeMyEye partner to bring crowdsourced field marketing to CPG, FMCG, Consumer Electronics and Retail sectors
  • New service matches McCurrach’s field sales & marketing expertise, industry leading training and retailer relationships with BeMyEye’s real-time in-store data collection abilities
  • Insights from BeMyEye’s crowd are used to optimise the routines of McCurrach’s field marketing professionals to rectify and perfect in-store execution

Welcome to the uberisation of field marketing

The UK and Ireland’s leading field sales and field marketing experts, McCurrach, and Europe’s leader in data powered merchandising, BeMyEye, today formed a partnership to revolutionise field marketing for brands and retailers. This innovative partnership brings together McCurrach’s highly skilled on-demand workforce within their Wave division, together with the speed, granularity and cost-effectiveness of BeMyEye’s crowd technology and on-demand data gatherers in one disruptive unified service.

Skilled crowds will revolutionise the field marketing space

The big challenge faced by the industry is how to eliminate wasted visits to stores that don’t require intervention from a field marketing specialist combined with delivering dynamic coverage with skilled resource when the opportunity exists to sell more. This is the challenge that McCurrach and BeMyEye set out to solve with data-driven field marketing. BeMyEye’s speed, technology and crowd of 400,000 on-demand data gatherers provide insights to direct McCurrach’s skilled, on demand team where and when they are most needed, to maximise their impact on sales. This ‘uberisation’ of field marketing promises more efficient and impactful sales activities thanks to the power of data.

On the partnership, McCurrach CEO Angus Maciver commented, “through our partnership with BeMyEye we can now offer something that no other player in the field sales market can.  We’re excited to be at the forefront of on-demand skilled resourcing; the combination of BeMyEye’s technology and data service with our skilled on-demand resource from our Wave division will help reduce costs and sell more for brands at the point of purchase.  The future of field sales will be driven by data and flexibility, and this partnership with BeMyEye enables us to make the future of field sales a reality today.”

Luca Pagano, CEO of BeMyEye, comments, “using crowdsourced data to maximise the impact professional merchandising services can have on sell-out potential is a win-win for everyone. It was an easy decision for BeMyEye to partner with McCurrach, one of the most well respected field marketing companies in the world. It is about the established and the disruptor joining forces to change the rules of the game and bring about unprecedented benefits to an ever more demanding industry.”

If you would like to find out more about this new service please get in touch.

 

 

About BeMyEye

Founded in 2011 by Italian entrepreneur and innovator, Gian Luca Petrelli, BeMyEye is Europe’s leader in data powered merchandising, for actionable in-store retail and street level data, through a mobile crowdsourcing DaaS (Data as a Service) solution. BeMyEye creates missions for more than 400,000 ‘Eyes’ within the BeMyEye App for leading multinational companies including Mattel, Coca Cola, Unilever, Ferrero, Samsung, Heineken, Lavazza and Coop.

BeMyEye leverage the power of the crowd to deliver real-time business insights for multinational brands and retailers whilst ensuring that the ‘Eyes’ have the potential to earn money in a way that fits in with their lifestyle. BeMyEye connects the Eyes with businesses looking for location-specific information, such as checking joint business plan compliance (such as in-store promotions and product launches), identifying numerical distribution of SKUs or monitoring out of stock levels at peak shopping periods. The crowdsourced insights uncover reliable, real world insights, from any location, at scale. This method empowers businesses to “see” thousands of locations in real-time, giving them the intelligence to identify new revenue streams, uphold brand integrity, track joint business plan agreements and make savings quickly.

BeMyEye operates in UK, Ireland, Italy, France, Spain, Portugal, Germany, Austria, Sweden, Norway, Denmark, Finland, Czech Republic, Switzerland, Benelux, Poland, Romania and USA. The company is headquartered in the UK with offices in Italy, France and Spain, and is a VC-backed company with investment from Europe's leading venture capitalists, Nauta Capital, p101 and 360 Capital Partners. Visit http://www.bemyeye.com/

 

About McCurrach

As the largest UK&I retail field sales agency, McCurrach ensure big brands achieve their full potential by maximising product distribution, availability, visibility and advocacy.  They are trusted to sell more in retail by some of the biggest brands in the world across the FMCG and Consumer Electronics sectors.  Their permanent core teams are supported by flexible, skilled on-demand resource from sister brand and experiential marketing experts, Wave.

In addition to retail, McCurrach also operate in the financial services sector, making them one of the most diverse agencies in the UK&I.

Key to their success in helping big brands SELL MORE are building and executing award winning in-store strategies, data driven planning and execution, expert people and unrivalled retail knowledge & relationships.

To find out more about their core services click here, or find out more about what their Wave team can offer at www.experiencewave.com.

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