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How you can use the month of May to reach your sales potential?

It’s no secret that the retail landscape is becoming increasingly challenging for brands, and unpredictable in-store footfall figures means brands must plan for peaks and troughs. However, there are certain periods each year when we see heightened footfall and inflated consumer spending, and the month of May is the perfect time for brands to capitalise on this.

May 2018 was the hottest May since records began. Did you know the better weather drew consumers out of their homes on the Early May Bank Holiday to deliver a 5.1% increase in spending on the previous year? However, it’s not only the better weather that drives consumer spending in May... With two bank holidays in May this year, we expect to see a surge in retail spending as consumers enjoy long weekends.

Events drive sales

Whilst we may not have a Royal Wedding to celebrate this year, May is a busy calendar month for retail as we edge closer to summer. This year May hosts a range of sporting events which provide an excellent opportunity for brands to secure additional growth by capitalising on additional in-store footfall with promotions.

Across the month, UK consumers will be entertained by the likes of the FA Cup final – watched by an average 7.9m viewers -, the Europa League final, the F1 Monaco Grand Prix, The French Tennis Open, not to mention the beginning of festival season and much more.

This mix of sporting events coupled with long weekends and better weather is the perfect combination for brands. So, what can you do to reach your sales potential this May?

Reach your sales potential

Brand activation may be the answer to selling more. Fast paced bursts of activity are perfect to ensure products are available and visible during this intense period of need where the risk of shelves running dry is high. With such a spread of events in May, it’s a perfect opportunity for executing those promotional campaigns you need to ensure maximum exposure in-store is achieved.

Book your brand activation

Activation is perfect for executing new product launches, promotions or events.

Our focus is simple; we work to increase reach, build awareness, drive engagement and generate sales in a short space of time, and we can employ a variety of tactics and deliver the entire project, from strategy to completion.

To find out more about how brand activation can drive awareness and sales for your brand, get in touch.

Activation

Selling more through fast paced bursts of activity.