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How We Use Big Data to Drive Big Sales

Author: Mark Fraser

Big data is having a huge influence on the retail industry. As retailers in all sectors look for a competitive edge, big data is proving, time and again, to be a great way of finding it. Put simply, the brands that have access to high quality data and know how to use it are the ones that are bringing exceptional value to the consumer and driving unprecedented sales growth.

We had a chat with Head of Thumbprint, Gordon Neil, about the importance of big data and how we use it to help our customers sell more.

 

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If you’d like to know more about how you can use our digital and data solutions to help you sell more.