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Graze’s new field marketing partner, McCurrach share their excitement on running the brand’s permanent sales teams in GB.
Today, McCurrach are happy to announce they have been chosen by Graze to run the brand’s field sales solutions across grocery multiples from September 2019.
Graze have partnered with McCurrach based on the company’s existing reputation in the FMCG market. The field sales provider aims to grow Graze’s presence across grocery multiples and improve brand visibility year-round.
With Graze newly on board, McCurrach now have a syndicated team of 42 people, who will oversee achieving these targets for the grocery brand. A special effort will be made to increase sales for Graze seasonally as well through sales of their large sharing bags of snacks.
Millie Rowe, Shopper Marketing for Graze expressed her enthusiasm for the new partnership: "We are really excited to be part of a McCurrach syndicated team with Unilever. We see McCurrach's grocery knowledge, data capabilities and store level relationships as a great asset and look forward to seeing the impact they have on our sales."
Strategy and Marketing director, Gordon Neil, commented on the new partnership: “It’s fantastic to have Graze onboard! This is a terrific brand which will sit comfortably beside our other leading grocery clients like Unilever and Colgate. Welcoming new clients to our grocery division is always a time of great excitement for us here at McCurrach, and this is only heightened by the fact that Graze and Unilever will be using our new syndicated field team service. Our syndicated team will help the brands leverage scale of resource and relationships to maximise efficiency of time to sell more.”
Graze, the UK’s number one healthy snack brand, has been helping consumers re-imagine how healthy eating can be exciting while fuelling their busy lives for over ten years.
With its vibrant brand and innovative tech-led multichannel model operating direct-to-consumers, online and via retail, the business has access to unique data enabling it to pioneer innovation, tailor its brand experience and build direct relationships with its community of loyal grazers.
graze is present in over 30,000 top retail outlets across the UK, including Sainsbury’s, Tesco, Asda and WH Smith.
The business is wholly owned by Unilever, one of the world’s leading consumer groups, who acquired graze earlier this year.