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We’ve all seen it – the chaos that is “Christmas shopping”. Usually starting from September and reaching a peak at 6 weeks to Christmas onwards. The hectic nature of the shops at this time of year can be a benefit to your brand but only if you ensure its visibility on the lead up to Christmas. The last quarter of the year is a peak selling time but if consumers can’t see your brand on the shelves, they’ll undoubtedly go for a visible competitor product.
No matter what kind of consumer you’re targeting, come Christmas time they are most likely in a rush. This means that even your brands most loyal customers won’t spend an extra 20 seconds sifting through the product debris to find their favourite gravy granules. Busy, stressed consumers want convenience and they will go for the easy visible option if it means getting them out of the store and home quicker.
Kantar suggests that shoppers spend more on branded and luxury items verses own brand products at Christmas time. This is a massive opportunity for brands to sell more, however, as identified in our previous blog, brands need extra support to ensure their products are available.
Order your merchandising teams now to ensure your fixtures are established from November to catch the early Christmas rush. Our teams of highly skilled tactical workers will ensure your products are merchandised throughout the peak periods with a significant push during the month of December and other high footfall periods. Make sure your products are in stock and constantly available to consumers by booking our activation service.