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Don't Let Reduced Resourcing Relegate Your Sales Team this Summer

Author: Mark Fraser

After the Christmas period dies down, many retail stores return to pre-peak trading staff levels. This, combined with ever shrinking margins in FMCG, means that when peak trading periods occur outside of the festive season, it can be more difficult to get your products into the right places to drive sales due to a lack of resource in store.

For example, back in August Tesco cut 4500 jobs over 153 outlets across the UK. The market we operate in has always been prone to shifts resource, which is something that can often be at odds with expanding product ranges and stretching sales targets of many brands.

When staff aren’t available to keep your products stocked, and palettes sit in stock rooms unopened due to a lack of instore resource to deploy them, what can you do to increase your sales?

You use tactical activation! And right now, we’re offering a 5% discount on our UK tactical activation services.

Act Now to Win this Summer

Lack of resourcing doesn’t have to spell doom and gloom for your brand. By using a tactical activation service, you can send people into stores to make your products more prominent in super quick time.

Worried that a reduction in retail staff may see facings fall away in the promotional space you’ve purchased in stores? Worry no longer. Our activation solutions are tailor made for your needs – which is exactly the kind of service you need in the run up to the European Championships this summer. When we acquire a new client for activation, we take time to understand what products you want to see sales growth in, and then we set about achieving that in as many stores, and across as many locations, as you like.

Tactical activation ensures that your products are placed in the in-store locations bought by your brand. You need never worry about store staff getting your POS right; we’re on hand to do it for you, by going into store and making the corrections needed to drive incremental sales gains.

You Can’t Afford to Miss the Rush

As the European Championships approaches, now is the perfect time to take advantage of our tactical activation service. Whilst it may be easier to see sales uplift over the Christmas and New Year period, getting your POS and product implementation right over cultural events is just as important. During the 2018 FIFA World Cup retail sales were 3.5% higher than they had been the previous summer, when no large sporting events were taking place. You can’t afford to miss the rush.

We provide you with skilled agile resource delivered at pace. We can act on the data you give us to ensure that your sales soar during peak trading periods such as sporting events. Our activators are available whenever you need to drive sales at the drop of a hat. We know that appealing displays and eye-catching POS are key to sales growth; we can take care of building these for you, as well as stocking them and making sure they remain well stocked and maintained up to and throughout 2020's summer of sport.

What are you waiting for? Plan your activation now so that you can win the European Championships sales rush this year. We’re offering a 5% on all UK tactical activation events if you book them before the end of April. The European Championships this summer is poised to generate a huge amount revenue for those involved in all retail sectors. So, get in touch!

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