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PRESS RELEASE: Britvic announce their new UK field sales partner

Author: Rachel Laiolo

Britvic’s newest field marketing partner, McCurrach share their excitement on running one of the largest outsourced soft drinks sales teams in GB.

Today, McCurrach announce they have been selected by Britvic as their new field sales partner to operate their permanent field sales teams in Grocery multiples, Convenience and Foodservice across GB.

Britvic’s Head of Outlet Contact, Mike Firman commented on the partnership with McCurrach saying, “I am delighted that we will be working with McCurrach on our Core Grocery, Convenience & Foodservice businesses. We have operated field teams for many years and are excited at what McCurrach can offer us in terms of strategy and channel expertise. This will strengthen our field operation and set us up now and into the future”

McCurrach will provide a team of circa 100 colleagues across three channels in GB, focused on growing Britvic’s key brands in the market.

McCurrach Group CEO, Jill Ross said, “It gives me great pleasure to announce our new partnership. It's exciting to be partnering with Britvic, who are such a big player in the FMCG industry. It’s an absolute pleasure to build a team in Soft Drinks with a likeminded business who match us in strength and innovation.”

McCurrach are known as leaders in their industry for their expert people, strength of retail relationships, running award winning sales campaigns for global brands and the quality of innovation they bring, which helps to drive competitive excellence in the field sales industry.


Who are Britvic?

Britvic is one of the leading branded soft drinks businesses in Europe. The company combines its own leading brand portfolio including Fruit Shoot, Robinsons, Tango, J2O, Teisseire and MiWadi with PepsiCo brands such as Pepsi, 7UP, Arto LIFEWTR and Lipton Ice Tea which Britvic produces and sells in GB and Ireland under exclusive PepsiCo agreements.

Britvic is the largest supplier of branded still soft drinks in Great Britain (“GB”) and the number two supplier of branded carbonated soft drinks in GB. Britvic is an industry leader in the island of Ireland with brands such as MiWadi and Ballygowan, in France with brands such as Teisseire, Pressade and Moulin De Valdonne and in Brazil with Maguary, Bela Ischia and Dafruta. Britvic is growing its reach into other territories through franchising, export and licensing. Britvic's management team has successfully developed the business through a clear strategy of organic growth and international expansion based on creating and building scale brands. Britvic is listed on the London Stock Exchange under the code BVIC and is a constituent of the FTSE 250 index.

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