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A fast start to sales this year requires execution to be right in retail

Author: Gordon Neil

Getting retail execution right can be complex and expensive, but we’ve got a solution that makes sure it’s efficient and flexible, enabling brands to have the fastest start possible to 2019. 

It’s well known that one of the biggest challenges in FMCG retail post the festive period is delivering great execution. Execution standards tend to fall during this time as retailers deliver the biggest selling season of the year, and that leads to an execution hangover in January. Our own tracker of retailer execution data tells us that quarter 2 is the point when execution standards start to hit their peak again.

During a time where most brands are starting their financial year, execution isn’t as strong as it could be. Where most brands are seeking a fast start, the opposite of this may be the reality which leads to a slow start to the financial year if corrective action isn’t taken promptly.

So, how can brands close this gap during Quarter 1?

The New Year fast start vs the January execution hangover… what can brands do to tackle this challenge?

Our data and insight tells us the biggest opportunities lie in quickly raising fixture standards, where availability is impacted and off fixture execution, where compliance can be impacted by the clearance of overstocks.

The challenge for brands lies is raising execution standards quickly and efficiently, ensuring the fast start is delivered without incurring significant field costs at the start of the year.

On Demand Activation: turn your execution around in just 48 hours

Our solution is ‘On Demand’ resourcing. This can deliver two things for brands:

  1. If you’ve identified an issue, we can get resource to specific stores within 48 hours to take corrective action. This means you can target specific stores, quickly and efficiently and get a fast start, without incurring significant costs.
  2. If you need to find out where the opportunities are and fix them on the spot, we can deploy skilled resource into store within 48 hours to find the opportunity and act on it. Again, this is a quick and efficient way to achieve your fast start to the year.

By offering a combination of skilled people and retail expertise we can deliver a solution that uses a pool of skilled resource who know exactly how to act on opportunities and take corrective action across the retail estate, and this is all available on tap ready to be deployed now.

Get in touch with us if you want to deliver a fast start to 2019. We’d love to help you achieve the execution and sales that your brand deserves!


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