Field Marketing
We'll recommend the optimum mix of teams and services to deliver your brand strategy in the field. All of our solutions can be tailored to your needs.
Execution and engagement to sell more at the point of purchase
Sales & Execution
Sales & Execution to give your brand the competitive edge at the point of purchase:
We make sure your products are available, visible, and front of mind for consumers by understanding and influencing the point of purchase better than anyone else. We leverage sales, brand and customer expertise, combined with outstanding relationships, to build your brand presence and execute flawlessly.
Talk to us about:
- Face to face
- On the phone
- Digital engagement
Training & Advocacy
We design tailored training programmes for your customers in face to face or digital settings. We deploy these on a one-to-one or group basis, and incorporate everything from traditional learning models to gamified platforms. Everything is designed to deliver unique experiences that turns customers into true advocates of your brand. Through blended learning we inform and educate customers about your brand in a way that suits their learning style, ensuring they gain the knowledge and confidence to sell your products to consumers, ahead of your competition.
Talk to us about:
- Face-to-face training, including video chat and webinars
- Brand events
- Digital learning and engagement
- Incentive and advocacy programmes
Brand insight
Get an invaluable customer and consumer eye view of your brand by seeing what they see at the point of purchase. Combine this with insight on what they think, and it becomes even more powerful.
Our services enable you to mystery shop and capture what the customer thinks to improve how you sell to them, or to create an action plan that improves your brand's execution and visibility at the point of purchase.
Talk to us about:
- Customer insight
- Consumer insight
- Execution insight at the point of purchase
Consumer engagement
Engage directly with your consumers wherever they meet your brand. Online or in person, our expert Brand Ambassador teams will convert them into buyers.
We can deliver your goals, whether that's to influence sales, actively sell the product, deliver educational messages, or put your product in the hands of the consumer to sample for themselves. Our Brand Ambassadors also gather valuable data and insight, which we use to improve future brand experiences.
Talk to us about:
- Active selling teams
- Sampling teams
Our formula for success
Everything we do is designed to sell more for your brand. Here's what you can expect when you partner with us...
Strategy & Collaboration
We work hand in hand with our clients to develop the best approach to achieving their goals, and we'll do the same for you. Field marketing is what we're known for after all. We set a bespoke strategy aligned to your business, leveraging the scale of our Group to capture data and spot opportunities, creating solutions that will deliver the most value.
- Working with us puts you ahead of competition - we run the biggest and most successful field marketing teams across UK and Ireland
- Your success is our success
- Optimise ROI through best practise application
Powered by Insight
Our approach to data, insight and reporting is what sets us apart. We gather and analyse every single piece of data on your brand and the industry, and translate it into action that unlocks sales growth. We create easy to understand data stories so you can take action immediately.
- Insight sets the strategy
- Define and optimise the service on an ongoing basis, saving time and eliminating waste
- Decisions with confidence and pace – always focussed on the actions that create the most value
Agile by Nature
We make sure our people, products and services are integrated and optimised in the right way, finding the best mix to sell more for your brand. Everything we do is directed towards the biggest value actions.
- Waste is eliminated and every action is valuable
- You're in control - flexibility of service and investment is built in from the outset
- Respond with pace in a fast-moving environment
Expert people
Our people are the heart of our business. Many are recruited with background specialism in industries or channels so they know their environments better than anyone else. In addition to this, we invest in our teams with training, tools and development to help them perform their best. We've also found that if our people feel valued they stay with us longer so this is very important to us, delivered through engagement, benefits and performance related rewards.
- High performing teams optimise ROI
- Development plans create leaders of the future
- Passionate, retained and engaged teams
